Long-form influencer videos
I have worked on hundreds of influencer videos across YouTube, TikTok and Instagram, with creators ranging from smaller niche channels to some of the biggest creators in their fields. At Opera, I managed influencer campaigns from end to end, from finding and selecting the right creators to negotiating rates, briefing, scripting, content production and approval, publishing, paid promotion and reporting.
I worked with creators across multiple markets and categories, adapting each campaign to the creator's audience and content style. Below are a few examples of the channels and projects I have worked with.
Mrwhosethebozz
Mrwhosetheboss is one of the largest technology creators on YouTube, known for combining high-end production, storytelling and accessible tech content. I worked with the channel as part of influencer marketing campaigns, coordinating branded content and ensuring the collaboration aligned with both the creator's style and the campaign objectives.
Evergreen campaign
I did a thing
I Did A Thing is an Australian YouTube creator known for combining DIY, engineering and absurd creative projects with a very distinctive dry sense of humour. His videos turn unusual ideas and practical builds into entertaining, highly engaging content.
Evergreen campaign
ChrisMD
ChrisMD is a UK-based football creator known for high-energy football challenges, competitions and entertaining IRL content, often featuring other creators and professional footballers. His content combines football, humour and strong storytelling, with a channel reaching more than 6 million subscribers.
Evergreen campaign
Steven He
Steven He is a Chinese-Irish comedian and actor known for his highly recognizable comedy sketches, particularly the Asian Dad character and the viral “Emotional Damage” meme. His content combines comedy, acting and storytelling, with a strong focus on relatable cultural experiences and character-driven humour.
SolarBalls
SolarBalls is an animated edutainment channel that brings the planets and other objects of the solar system to life through storytelling, comedy and science. The channel has grown into a global brand with more than 2 million subscribers and content distributed across multiple languages and platforms.
How Ridiculous
How Ridiculous is an Australian trio known for huge-scale trick shots, experiments and challenges, often involving extreme heights and increasingly ridiculous setups. Their content combines impressive stunts with humour, competition and a strong sense of personality.
Evergreen campaign
Donut
Donut is a US-based automotive entertainment channel known for making car culture accessible through a mix of car builds, engineering, reviews, challenges and comedy. Their content combines strong production with an energetic and entertaining style, covering everything from automotive history to hands-on projects and performance.
Evergreen campaign
The Slow Mo Guys
The Slow Mo Guys are a British duo, Gavin Free and Dan Gruchy, known for filming experiments, stunts and everyday phenomena in extreme slow motion. Their videos combine science, impressive visuals and humour, using high-speed cameras to show details that are impossible to see with the naked eye.
Evergreen campaign
Chubbyemu
Chubbyemu is a medical education creator known for turning real medical cases into engaging, story-driven videos. His content combines medical knowledge with clear explanations and storytelling, making complex cases accessible to a broad audience.
Evergreen campaign
Casually Explained
Casually Explained is a Canadian YouTube creator known for his minimalist stick-figure animations, dry humour and deadpan explanations of everyday topics. His simple visual style combined with sharp, relatable writing has become a very recognizable format on YouTube.
Evergreen campaign
Real Mechanic Stuff
Real Mechanic Stuff is an automotive channel from the team behind Donut, bringing professional mechanics on camera to react to viral car videos, questionable repairs and automotive fails. The channel combines real mechanical expertise with humour and entertaining reactions, making car knowledge accessible without taking itself too seriously.
Evergreen campaign